How Much Does Doctor SEO Cost?
Medical SEO for a private practice in the US is bought one of three ways: a one-time foundation project at 997 USD, an ongoing retainer at 497 USD per month, or a custom program scoped to your practice. No setup fees, no contracts. Here is exactly what each buys you and what it should produce.
Three ways to buy, one goal
| Engagement | Price | What it includes | Best for |
|---|---|---|---|
| The Foundation Fix | 997 USD one-time | Full audit, profile setup, on-page rewrites, local landing pages, citation cleanup, measurement plan | Practices that want the system built once and then kept in house |
| The Growth Retainer | 497 USD per month | Everything above, ongoing, plus content, the review program, monthly ROI report, quarterly call | Most single practices and small clinics; where the ROI compounds |
| Custom Program | Scoped on a call | Multi-location groups, managed Google Ads, reputation at scale, senior support | Clinic groups, competitive specialties, and multi-location practices |
The number that matters is not the monthly fee. It is your cost per new patient. The promise is ROI, not activity. Every engagement reports positions, calls, and bookings - and your cost per new patient - in plain numbers every month.
Why pricing is built as one-time, retainer, or custom
The one-time path
You get the audit, the fixes, the local pages, and the measurement plan as a defined project. Pay once, own the work, and keep it running with your team.
The retainer path
The one-time work, kept alive and compounding: new content, review velocity, monthly strategy. Month to month, cancel anytime, judged on reported ROI.
Timeline to the first new-patient call
- Days 1-14. Free audit delivered, plan agreed, nothing billed beyond the engagement you chose.
- Days 15-60. Profile, pages, and citations in motion. Early ranking movement on your own service phrases.
- Months 2-4. The classic crossover: new-patient calls traceable to search begin reliably.
- Months 4-12. Compounding. The pages keep ranking, the volume keeps growing, and your cost per new patient trends down.
Some markets move faster, competitive metros slower. Nobody honest sells #1; we sell a visible, measured trajectory - and we report it monthly.
What the retainer should deliver each month
- Ongoing optimization of your Google Business Profile
- One focused content piece or page update written with you
- Citation and listing hygiene, kept current
- A one-page ROI report: positions, calls, bookings, cost per new patient
- A person who knows your practice on a booked call, not a ticket queue
Questions practice owners ask
Is 497 USD a month enough for real SEO?
For a single practice it is, and it is where most of our clients sit. The value is in focus: fewer clients per specialist means your practice gets the actual work, not the junior-agency shuffle at three times the price.
Why do some agencies charge 2,000+ USD?
Scope, staff, and markup. Big agencies bundle layers of account managers and overhead. If you own one practice, those layers rarely add results worth 4x the price.
Do I pay anything before I see the free audit?
No. The audit is free, the plan is agreed in writing, and billing starts only when we start work. The retainer is month to month and cancels with one message.
Should I start with the one-time fix or the retainer?
Most practices start with the one-time Foundation Fix to get everything built and measured, then add the retainer when they see the movement and want it to keep compounding. We will say honestly which fits your situation on the review call.
Will ads increase this cost?
Google Ads sits inside the Custom Program. You set the media budget, we run it inside it, and every raise is approved by you first. No surprise invoices ever.
Pricing built around ROI
The promise is ROI, not activity. Every engagement reports positions, calls, and bookings - and your cost per new patient - in plain numbers every month. No setup fees, no annual contract, cancel anytime. Every engagement starts with a free audit.
The Foundation Fix
- Full audit and written action plan within 14 days
- Google Business Profile setup and cleanup
- On-page rewrites and local medical landing pages
- Citation and directory cleanup
- Measurement plan so ROI is visible from day one
The Growth Retainer
- Everything in The Foundation Fix, kept alive
- Content written and published for your specialties
- Patient review program run the compliant way
- Monthly ROI report: positions, calls, bookings
- Quarterly strategy call with your team
Custom Program
- Multi-location practices and clinic groups
- Managed Google Ads campaigns with approved budgets
- Reputation management at scale
- Dedicated reporting and senior support
Get a free audit for your practice
We audit your website, your Google Business Profile, and your main competitors. You get a plain-language list of what we would fix and what it would cost. No obligation.
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