A Local SEO Plan For Doctors
Most local SEO plans for doctors are a wall of tactics. This one fits on one page and runs in a month. It is the sequence we run first for practices, in order of leverage, measured by calls and bookings.
2026-09-20 - 7 min read
Week 1: the profile audit
Claim and audit the Google Business Profile: name exactly as it appears in the real world, phone and address consistent everywhere, hours current, services listed, photos added. Check the two most likely competitors and note what they have that you do not.
Week 2: make the site match
Make sure the profile links to a working, fast, mobile-first page. Put your exact services on the homepage and on service pages, each with the city and neighborhood. If the site is slow or broken on a phone, fix that before adding content - nothing else works on a page people cannot load.
Week 3: start the review engine
Build the ask. The compliant version asks happy patients at the moment of a good outcome, through a channel you control, without incentives. Respond to all existing reviews. The goal is recency, not just count: Google and patients both trust a profile that stays active.
Week 4: measure and decide
Set the report before the work: positions for your priority keywords, profile actions, calls, and bookings. Compare your cost per new patient with what a single patient is worth over two years. That number decides what deserves more budget - and it is the number most agencies never show you.
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Pricing built around ROI
The promise is ROI, not activity. Every engagement reports positions, calls, and bookings - and your cost per new patient - in plain numbers every month. No setup fees, no annual contract, cancel anytime. Every engagement starts with a free audit.
The Foundation Fix
- Full audit and written action plan within 14 days
- Google Business Profile setup and cleanup
- On-page rewrites and local medical landing pages
- Citation and directory cleanup
- Measurement plan so ROI is visible from day one
The Growth Retainer
- Everything in The Foundation Fix, kept alive
- Content written and published for your specialties
- Patient review program run the compliant way
- Monthly ROI report: positions, calls, bookings
- Quarterly strategy call with your team
Custom Program
- Multi-location practices and clinic groups
- Managed Google Ads campaigns with approved budgets
- Reputation management at scale
- Dedicated reporting and senior support
Questions about this plan
Questions practice owners ask
Can this plan really work in a month?
The plan runs in a month; rankings keep compounding after. The month delivers the foundation - profile, site, reviews, measurement - that everything else builds on. Pair it with the ongoing retainer and the run-rate of calls keeps rising.
What if I have multiple locations?
The same plan runs per location. Each office needs its own profile, its own landing page, and its own review stream. Consistency across locations is where multi-site practices win.
When should I bring in an agency?
When the plan needs consistency - reviews that never stop, content that never stalls, and reports you do not have to assemble. The retainer exists so the plan keeps running after week 4.
Get a free audit for your practice
We audit your website, your Google Business Profile, and your main competitors. You get a plain-language list of what we would fix and what it would cost. No obligation.
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